User Interface (UI) design is often combined with the term User Experience or UX. Whatever the ecommerce website is about any sector, those terms always raise concern among business owners. Therefore, this article will broaden your knowledge about how to evaluate UI design for ecommerce websites.
1. What is User Interface (UI) design?
User Interface (UI) refers to all the appearance of a website, ranging from the colors mix and match, the word fonts, to the images displayed. Besides, the designers are in charge of making the animations on websites smooth to boost customer experience.
This differs from User Experience (UX) principles which refer to the activities of users on websites, including good loading speed, optimal click-on, sign-in options, etc. While a good UX operation raises the enjoyment of customer habits, like surfing websites or purchasing online – related to terms such as efficiency, and ease of use, a good UI design can attract users at first sight. This gradually facilitates the customer journey thus increasing the chances of buying.
2. UI design principles
Regarding the roles of building good UI, we need to remind ourselves of these keywords: consistency, simplicity, navigability, and user-centricity.
The first task you should do is to choose your unique theme color or image. And remember to maintain these features for all your publications, including ecommerce websites. This step can ensure your brand identity remained with all kinds of customers. You can follow some color rules of each sector to market your business values.
The word choices on the website should also be consistent. For example, the term ‘log-in’ should come along with ‘log-out” rather than ‘sign-out’.
Keep everything simple
To do this rule, your business should display simple and easy-to-read buttons and information options. For example with lightbox popups, the designers should design a clear close button and email address fill-in to receive the newsletter. Then the customers will feel active and control the websites.
Enable users to fix errors
I’m sure that not many users remember their contact info to fill in an ecommerce website. Therefore UI will be optimal if users can easily find errors and revolve them when they type on websites. For example, designers can put the message that users type the wrong password right on the sign-in box, and give an option of forgot the password.
Customize the website for each customer group
3. Boosting UI design via Magento
Both User Interface and User Experience can be boosted by the Magento platform. This allows businesses to choose the existing templates or customize their theme. Also, the platform guarantees the optimal and friendly interface for websites on all devices, from desktop to mobile.
Read more about website design by Magento here.
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