With the ever-evolving of the Internet and widespread usage of smartphones nowadays, people from all over the world frequently go shopping right at their homes just by surfing online shops. So, it allows enterprises to boost their products on the marketplace or their ecommerce websites. Compared to the marketplace, what is the need for ecommerce websites? This article will help you explore more.
1. What is the risk of a marketplace?
There are numerous sites of the marketplace on every scale for businesses to upload their products and services. This platform also lessens the time of brainstorming and building a unique ecommerce website at the first step. These marketplaces are also familiar to customers so that businesses can easily approach potential customers. But what are its disadvantages compared to an ecommerce website?
The first issue is lacking branding and self-image. This is because business owners are solely allowed to upload their products but modify interfaces or plugins. Somehow customers only refer to this marketplace and the products it serves rather than the business of those products.
For businesses, working with a third party like a marketplace might take longer times to process customer insights, and sales processes (shipping, billing,…). And even the revenue gained cannot be competitive as the ones from their ecommerce websites.
2. What is the need for ecommerce websites?
It is vital to have an attractive ecommerce website because it will facilitate the way companies do business and earn profits.
Owning a unique website with customized feature abilities
Having many options for ecommerce platforms such as Magento, Shopify, and Woocommerce, … the business can rapidly learn to use the most suitable platform or hire an ecommerce agency for website installation. On top of that, these platforms allow companies to modify their website interface and freely choose plugins and integration tools which vividly reflect their values.
With the help of Magento, businesses broaden their creativity with unique landing pages besides the thousands of website templates. The loading speed and operations on an ecommerce website can also be optimized by the Magento platform.
Getting closer to customers
Just imagine when having their own ecommerce websites, business owners can observe the customer journey of their potential segmentations. Customer information such as email address, and phone number can be saved for support at any time.
On top of that, an ecommerce website allows customers to shop online 24/7, not afraid of the opening time of an offline store. They even save time and money for traveling to a real-life store and picking up orders.
Spreading the brand internationally
This can be one of the biggest advantages of building an ecommerce website. An ecommerce website usually comes along with the benefit of shipping policies and billing agreements. Even though this business does not have a store in a certain country, the customers here can purchase products and choose “cash on delivery”.
Making effective promotion campaigns
Insights about purchasing habits from an ecommerce website are worthwhile for businesses in building appropriate marketing strategies. For example, they can build a continuous plan of marketing emails to notify the new products or sale programs speedily.
Furthermore, businesses can choose the best-selling products for their websites by reports of buying right on their ecommerce website. To specify, the Magento platform allows enterprises to see what is the popular search terms on their websites, and what products are often added to carts but still abandoned by consumers. From this step, they can adjust the inventories and design suitable promotion programs to guarantee stable revenue.
Adjusting operations via multiple reports
Each ecommerce website has both a front-end and back-end system. With the back end, ecommerce websites help build numerous reports in terms of customers, products, sales, and marketing. It will open the vision of business owners to know the strengths and weaknesses of their websites, thus modifying better hierarchical workflow and selling process.
Fortunately, the Magento platform builds a logic dashboard for businesses to keep their sales on track. Each kind of report mentioned above includes helpful information ranging from new online customers, customer grouping, refunds, coupon policies, popular search terms, and newsletter problems. These allow businesses to examine all insights collected from ecommerce websites compared to solely general information from other ecommerce platforms.
Read more about the features of Magento.
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Ecommage Corporation
Website: https://ecommage.com/
Fanpage: Ecommage
Hotline: 0976 591 619/ 076 242 6065
Address: 300 De La Thanh – Dong Da – HN
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